Project name
Test Marketing of the Dialing Down the Drama Campaign
Grant amount
$275,000
Quarter
April through June
Award date
5/14/2008
Grantee program area
Region served
Statewide
City
Oakland
State
California
Website
Grant description
To supervise and coordinate the test marketing of Blue Shield of California Foundation's (BSCF) Dialing Down the Drama campaign by youth organizations in two distinct target markets: Oakland and Riverside/San Bernadino.